Clive has prepared a number of articles available for reading, printing and downloading.
Have you ever read these things and thought "what a crock of old baloney that is!" It's all very well living our lives trying not to upset the customer, bending over backwards to deliver their every need but where does that get us in the scheme of things?
Lets not beat about the bush here. You and I are in business for the same reason - to make money - and the only way to make money is to firstly get, and then to keep, customers. Our customers are the be-all and end-all of the success of our business...
Lets start by being honest with ourselves shall we? We are in business to make a profit and profit comes from firstly getting and then keeping customers. It matters not what your product is, how many staff you have or even the level of I.T you have in your organisation.
There is no substitution for time and the experiences gathered during it. Anthony Robbins said "If you want to be successful, find someone who has achieved the results you want, copy what they do and you'll achieve the same results." which is fantastic advice. There is something to bear in mind, though - even successful people can get it wrong sometimes!
During his career Mohammad Ali predicted the outcome of 21 of his fights. He was correct on no less than 17 occasions
When asked how he could be so accurate at spot kicking, Johnny Wilkinson said "I decide where it is going (the ball) and put it there; end of story."
Mathew Pinsent was asked how he and his crew set their goals to win an Olympic medal. He said the process took just three seconds. They would sit down four years before the Olympics and say "We are going to win the gold medal" and then they went away and did it.
What do all three of these examples have in common?
I have never heard a case when a child was born, of the midwife or doctor saying "Congratulations Mr and Mrs whatever - you have a beautiful rugby player" or even " - you have a beautiful sales person." Which brings me to doubt that there is such a thing as natural talent. I did say doubt though, not disbelieve.
I was recently asked to speak at the finals of a contest involving four schools who had each won through to the finals of a national speaking competition. My speech was to be delivered between the presentations and the announcement of the result. I was asked to title my speech "You are all winners!". Of course I didn't. Why?